MARC details
| 000 -LEADER |
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| fixed length control field |
02357cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210520r20212020maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780262542272 (pbk.) |
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| International Standard Book Number |
0262542277 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1155705441 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HB74.P8 |
| Item number |
L83 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Luca, Michael. |
| 245 14 - TITLE STATEMENT |
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| Title |
The power of experiments : |
| Remainder of title |
decision making in a data-driven world / |
| Statement of responsibility, etc. |
Michael Luca and Max H. Bazerman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cambridge, Mass. : |
| Name of publisher, distributor, etc. |
The MIT Press, |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 211 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Reprint. Originally published: 2020. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 189-201) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Breaking out of the lab. The power of experiments -- The rise of experiments in psychology and economics -- The rise of behavioral experiments in policymaking -- Experiments in the tech sector. From the behavioral insights team to Booking.com -- #AirbnbWhileBlack -- eBay's $50 million advertising mistake -- Deep discounts at Alibaba -- Shrouded fees at StubHub -- Market-level experiments at Uber -- The Facebook blues -- Experimenting for the social good. Behavioral experiments for the social good -- Healthy, wealthy, and wise -- The behavior change for good project -- The ethics of experimentation -- A final case for experiments and some concluding lessons. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."-- |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economics |
| General subdivision |
Psychological aspects. |
|
|---|
| Topical term or geographic name entry element |
Experimental economics. |
|
|---|
| Topical term or geographic name entry element |
Decision making. |
|
|---|
| Topical term or geographic name entry element |
Psychology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bazerman, Max H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
