MARC details
| 000 -LEADER |
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| fixed length control field |
02042cam a2200301Ii 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210505r20082007nyu b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006046467 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781400064281 |
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| International Standard Book Number |
1400064287 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)277046059 |
| Canceled/invalid control number |
(OCoLC)313750687 |
| -- |
(OCoLC)970802991 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1033 |
| Item number |
.H43 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Heath, Chip. |
| 245 10 - TITLE STATEMENT |
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| Title |
Made to stick : |
| Remainder of title |
why some ideas survive and others die / |
| Statement of responsibility, etc. |
Chip Heath & Dan Heath. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Random House, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
322 p. |
| 500 ## - GENERAL NOTE |
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| General note |
Reprint. Originally published: 2007. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction: what sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue: What sticks -- Sticky advice -- Making ideas stick: the easy reference guide -- Notes -- Acknowledgments -- index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Social psychology. |
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| Topical term or geographic name entry element |
Contagion (Social psychology) |
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| Topical term or geographic name entry element |
Context effects (Psychology) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Heath, Dan, |
| Dates associated with a name |
1973- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
