MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02346cam a2200277Ii 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210524s2021 paua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
oc2021000613 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781400223954 |
|
|---|
| International Standard Book Number |
1400223954 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1237563320 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.R33 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rajamannar, Raja, |
| Dates associated with a name |
1961- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Quantum marketing : |
| Remainder of title |
mastering the new marketing mindset for tomorrow's consumers / |
| Statement of responsibility, etc. |
Raja Rajamannar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Moosic, Pennsylvania] : |
| Name of publisher, distributor, etc. |
HarperCollins Leadership, an imprint of HarperCollins, |
| Date of publication, distribution, etc. |
c2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 220 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 201-210) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing's journey: From antiquity to algorithms -- The fifth paradigm -- Reset the mission of marketing -- The data dilemma -- AI: The ultimate propellant of quantum marketing -- Technology's big bang -- Unblocking the blockchains -- The sciences behind marketing -- All the senses -- Loyalty transformed -- Advertising (as we know it) is dead! -- We are not consumers, we are people -- Marketing to businesses and machines -- Power in partnerships -- Purpose as an imperative -- Ethics and brand karma -- Marketing through crisis -- The quantum CMO. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard-one of the world's most recognizable and decorated brands-Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful." -- Amazon.com. |
|
|---|
| Summary, etc. |
The chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
|
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
