02198cam a2200325 i 4500 on1153340025 OCoLC ta 210423s2021 enk b 001 0 eng 2020018941 9781138702806 (hbk.) 1138702803 (hbk.) (OCoLC)1153340025 HM621 .F58 2021 Fitch, Kate. Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion. Abingdon, Oxon, U.K. : Routledge, 2021 x, 145 p. Routledge new directions in PR & comm research Includes bibliographical references and index. 1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections "Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"-- Popular culture. Public relations. Social change. Motion, Judy. Online version: Fitch, Kate, Popular culture and social change New York : Routledge, 2020. 9781315203515 (DLC) 2020018942 Routledge new directions in public relations and communication research. lcc BK 0 0 0 0 PNLIB PNLIB GEN 2021-06-17 HM621 .F58 2021 PNLIB21060836 2021-06-17 2021-06-17 BK 1022 1022