the hidden work of public relations Fitch, Kate. creator Motion, Judy. text bibliography enk Abingdon, Oxon, U.K Routledge 2021 monographic eng

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x, 145 p. "Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"-- 1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections Kate Fitch and Judy Motion. Includes bibliographical references and index. Popular culture Public relations Social change HM621 .F58 2021 Fitch, Kate, New York : Routledge, 2020. (DLC) 2020018942 9781138702806 (hbk.) 1138702803 (hbk.) 2020018941 210423 on1153340025