02316cam a2200337 i 4500001001300000003000600013007000300019008004100022010001700063020002500080020002200105035002200127050002100149100001700170245010800187260004500295300001400340490005100354504005100405505057100456520052901027650002101556650002201577650001901599700001801618776013201636830007701768942001201845952010601857999001501963on1153340025OCoLCta210423s2021    enk      b    001 0 eng    a  2020018941  a9781138702806 (hbk.)  a1138702803 (hbk.)  a(OCoLC)1153340025  aHM621b.F58 20211 aFitch, Kate.10aPopular culture and social change :bthe hidden work of public relations /cKate Fitch and Judy Motion.  aAbingdon, Oxon, U.K. :bRoutledge,c2021  ax, 145 p.1 aRoutledge new directions in PR & comm research  aIncludes bibliographical references and index.0 a1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections  a"Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"-- 4aPopular culture. 4aPublic relations. 4aSocial change.1 aMotion, Judy.08iOnline version:aFitch, Kate,tPopular culture and social changedNew York : Routledge, 2020.z9781315203515w(DLC)  2020018942 0aRoutledge new directions in public relations and communication research.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oHM621 .F58 2021pPNLIB21060836r2021-06-17w2021-06-17yBK  c1022d1022