02084cam a2200325 i 4500 on1105941755 OCoLC ta 210209s2020 nyua b 001 0 eng 2019050814 9781982126803 (hbk.) 1982126809 (hbk.) 9781982126810 (trade pbk.) 1982126817 (trade pbk.) 9781982143176 (pbk.) 1982143177 (pbk.) (OCoLC)1105941755 TR267.5.I57 F75 2020 Frier, Sarah. No filter : the inside story of Instagram / Sarah Frier. New York : Simon & Schuster, 2020. xxii, 327 p. : ill. Includes bibliographical references (p. [287]-302) and index. Introduction: The ultimate influencer -- Project Codename -- The chaos of success -- The surprise -- The summer in limbo -- Move fast and break things -- Domination -- The new celebrity -- The pursuit of the insta-worthy -- The snapchat problem -- Cannibalization -- The other fake news -- The CEO -- Epilogue: The price of the acquisition. "Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. It quickly went mainstream. Within two years Mark Zuckerberg bought the company for a historic $1 billion. The cofounders stayed on, considering their app a separate company within the social networking giant. Frier shows how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company's success. -- adapted from jacket. Instagram (Firm) Photography Digital techniques. Online social networks. lcc BK 0 0 0 0 PNLIB PNLIB GEN 2021-06-17 TR267.5.I57 F75 2020 PNLIB21060865 2021-06-17 2021-06-17 BK 1051 1051