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  <titleInfo>
    <title>Design thinking</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Design thinking for dummies</title>
  </titleInfo>
  <name type="personal">
    <namePart>Muller-Roterberg, Christian.</namePart>
    <role>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
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    <place>
      <placeTerm type="text">Hoboken, N.J</placeTerm>
    </place>
    <publisher>John Wiley &amp; Sons, Inc.</publisher>
    <dateIssued>c2020</dateIssued>
    <dateIssued encoding="marc">2020</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 290 p. : ill.</extent>
  </physicalDescription>
  <abstract>Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.</abstract>
  <targetAudience authority="marctarget">adult</targetAudience>
  <note type="statement of responsibility">by Christian Muller-Roterberg.</note>
  <subject>
    <topic>Creative ability in business</topic>
  </subject>
  <subject>
    <topic>Creative thinking</topic>
  </subject>
  <classification authority="lcc">HD53 .M85 2020</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>--For dummies</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9781119593928 (paperback)</identifier>
  <identifier type="isbn">1119593921 (paperback)</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">210209</recordCreationDate>
    <recordIdentifier source="OCoLC">on1181845738</recordIdentifier>
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