02077cam a2200265 i 4500001001300000003000600013007000300019008004100022010001700063020003000080020002700110035002200137050002100159100001900180245014400199260005600343300002700399504005100426505064900477520052601126650002601652942001201678952010601690999001501796on1154814293OCoLCta200209s2020    njua     b    001 0 eng    a  2020019496  a9781119680222 (paperback)  a1119680220 (paperback)  a(OCoLC)1154814293  aP93.5b.B35 20201 aBalliett, Amy.10aKiller visual strategies :bengage any audience, improve comprehension, and get amazing results using visual communication /cAmy Balliett.  aHoboken, N.J. : bJohn Wiley & Sons, Inc., cc2020.  ax, 229 p. :bcol. ill.  aIncludes bibliographical references and index.0 aEnvironmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1: always think about con-text -- Rule 2: small visual cues have a large impact -- Rule 3: there's no gold at the end of that rainbow -- Rule 4: good visual strategists ask "WTF?!" -- Rule 5: avoid the stigma of stock -- Rule 6: stand out at the cocktail party -- Rule 7: use proper data viz throughout -- Rule 8: commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team.  a"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"-- 4aVisual communication.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oP93.5 .B35 2020pPNLIB21060874r2021-06-17w2021-06-17yBK  c1060d1060