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  <titleInfo>
    <title>Ask your developer</title>
    <subTitle>how to harness the power of software developers and win in the 21st century</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lawson, Jeff.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ries, Eric</namePart>
    <namePart type="date">1978-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York, NY</placeTerm>
    </place>
    <publisher>Harper Business</publisher>
    <dateIssued>2021</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiii, 278 p. : ill</extent>
  </physicalDescription>
  <abstract>"Part manifesto, part guide for managing in the digital age, this book argues that software developers are the new rockstars of companies large and small, and yet most executives don't know how to leverage their talents across the organization-at least until they've read this book from serial entrepreneur and CEO of Twilio Jeff Lawson".</abstract>
  <tableOfContents>Part 1: Why developers matter more than ever -- Part 2: Understand and movitate your developers -- Part 3: Making your developers successful.</tableOfContents>
  <targetAudience authority="marctarget">adult</targetAudience>
  <note type="statement of responsibility">Jeff Lawson ; [foreword by Eric Ries].</note>
  <subject>
    <topic>Computer software</topic>
    <topic>Development</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Information technology</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Strategic planning</topic>
  </subject>
  <classification authority="lcc">QA76.76.D47 L39 2021</classification>
  <identifier type="isbn">9780063018297 (hbk.)</identifier>
  <identifier type="isbn">0063018292 (hbk.)</identifier>
  <identifier type="lccn">2020034250</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">210209</recordCreationDate>
    <recordIdentifier source="OCoLC">on1182019750</recordIdentifier>
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