the making of behavioral economics Thaler, Richard H. 1945- creator text bibliography nyu New York W.W. Norton & Company c2015 2015 1st ed. monographic eng

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xvi, 415 p. I. Beginnings: 1970-78 -- 1. Supposedly Irrelevant Factors -- 2. The Endowment Effect -- 3. The List -- 4. Value Theory -- 5. California Dreamin' -- 6. The Gauntlet -- II. Mental Accounting: 1979-85 -- 7. Bargains and Rip-Offs -- 8. Sunk Costs -- 9. Buckets and Budgets -- 10. At the Poker Table -- III. Seld-Control: 1975-88 -- 11. Willpower? No problem -- 12. The Planner and the Doer -- Interlude -- 12. misbehaving in the Real World -- IV. Working With Danny: 1984-85 -- 14. What Seems Fair? -- 15. Fairness Games -- 16. Mugs -- V. Engaging With The Economics Profession: 1986-94 -- 17. The Debate Begins -- 18. Anomalies -- 19. Forming a Team -- 20. Narrow Framing on the Upper East Side -- VI. Finance: 1983-2003 -- 21. The Beauty Contest -- 22. Does the Stock Market Overreact? -- 23. The Reaction to Overreaction -- 24. The Price Is Not Right -- 25. The Battle of Closed-End Funds -- 26. Fruit Flies, Icebergs, and Negative Stock Prices -- VII. Welcome To Chicago: 1995-Present -- 27. Law Schooling -- 28. The Offices -- 29. Football -- 30. Game Shows -- VIII. Helping Out: 2004-Present -- 31. Save More Tomorrow -- 32. Going Public -- 33. Nudging in the U.K. -- Conclusion: What Is Next? Richard H. Thaler. Includes bibliographical references (p. 373-391) and index. Economics Psychological aspects HB74.P8 T429 2015 9780393080940 (hardcover ; alk. paper) 0393080943 (hardcover ; alk. paper) 9780393352795 039335279X 2015004600 180418 ocn891611164