01740nam a2200277Ia 4500001001300000003000600013007000300019008004100022020001800063020001500081035002200096050002200118100002500140245006800165250001200233260004700245300002400292504005100316520086900367650003901236650002701275650002601302942001201328952010701340999001501447on1240381969OCoLCta210304s2021    nyua     b    001 0 eng    a9780367676223  a0367676222  a(OCoLC)1240381969  aHM1206b.K86 20211 aKumar, Navin,d1970-10aMedia psychology :bexploration and application /cNavin Kumar.  a1st ed.  aNew York :bTaylor & Francis Group,c2021.  axvi, 275 p. :bill.  aIncludes bibliographical references and index.  a"This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies". 4aMass mediaxPsychological aspects. 4aMass mediaxInfluence. 4aMass mediaxResearch.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oHM1206 .K86 2021pPNLIB21061337r2021-06-17w2021-06-17yBK  c1523d1523