The
power of ignorance
how creative solutions emerge when we admit what we don't know
Trott, Dave.
creator
text
enk
Hampshire
Harriman House
2021
monographic
eng
ix, 260 p.
In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say "I don't know."
Part 1 What You Don't Know You Don't Know -- Part 2 We Can't Know What Hasn't Happened -- Part 3 Ignorance Is A Secret Weapon -- Part 4 Simple Is Smart. Complicated Is Stupid -- Part 5 The Power Of An Open Mind -- Part 6 Ignorance We Can Fix. Stupid We Can't -- Part 7 Real Ignorance Beats False Knowledge -- Part 8 The Trap Of Thinking We Know.
Dave Trott.
Creative thinking
Questioning
BF408 .T77 2021
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