@book{1616,
	author = {Chiaravalle, Bill. and Schenck, Barbara Findlay.},
	title = {Branding for dummies /},
	publisher = {John Wiley & Sons, Inc.,},
	year = {c2015.},
	series = {For dummies},
	address = {Hoboken, NJ :},
	edition = {2nd ed.},
	note = {Includes index.}
}