Chiaravalle, Bill. <br/><br/>
Branding for dummies / 
by Bill Chiaravalle and Barbara Findlay Schenck. 
 - 2nd ed. 
 - Hoboken, NJ :  John Wiley & Sons, Inc.,  c2015. 
 - xii, 368 p. :  ill. 
 - For dummies .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/>Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens. 
<br/><br/> Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today. 
<br/><br/><label>ISBN: </label>111895808X 9781118958087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business names.<br/>Product management.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .C55 2015