01371cam a2200325 i 4500 ocn880965432 OCoLC ta 210428s2015 njua 001 0 eng d 111895808X 9781118958087 (OCoLC)880965432 HF5415.1255 .C55 2015 Chiaravalle, Bill. Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck. 2nd ed. Hoboken, NJ : John Wiley & Sons, Inc., c2015. xii, 368 p. : ill. For dummies Includes index. Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens. Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today. Branding (Marketing) Business names. Product management. Advertising. Schenck, Barbara Findlay. --For dummies. lcc BK 0 0 0 0 PNLIB PNLIB GEN 2021-06-17 HF5415.1255 .C55 2015 PNLIB21061429 2021-06-17 2021-06-17 BK 1616 1616