Chritton, Susan. creator text nju Hoboken, NJ John Wiley & Sons, Inc. c2014 2014 2nd ed. monographic eng

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xiv, 338 p. : ill. This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens. by Susan Chritton. Includes index. Branding (Marketing) Public relations HF5415.1255 .C56 2014 9781118915554 1118915550 210428 ocn869770357