02127cam a2200277Ii 4500001001300000003000600013007000300019008004100022020001800063020001500081035004000096050002300136245013900159250001200298260004200310300001100352504004100363505050200404520073700906650002601643650002701669700001801696942001201714952010801726999001501834ocn965551845OCoLCta161208s2016    qeaa     b    000 0 eng d  a9780992513566  a0992513561  a(OCoLC)965551845z(OCoLC)1059304861  aHD30.22b.B44 201600aBehavioral economics for business :bhow the insights of behavioral economics can transform your business /cPeter Burow ... [et al.].  a2nd ed.  a[Milton, Qld.?] :bP. Burow, cc2016.  a136 p.  aIncludes bibliographical references.0 aAcknowledgements -- Forword -- How to read this book -- Chapter 1: Making better decisions - blindsposts, bias and what they mean for business -- Chapter 2: Thinking,fast and slow -- Chapter 3: Is cognitive bias bad? -- Chapter 4: Ethical decisioning -- Chapter 5: From performance management to performance mindest -- Chapter 6: Driving safety in the workplace -- Chapter 7: When good teams make bad decisions -- Chapter 8: Switching on your leadership mindset -- Conclusion -- About tha authors.  aEvery day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioral economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organization. 4aManagerial economics. 4aBehavioral assessment.1 aBurow, Peter.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oHD30.22 .B44 2016pPNLIB21062316r2021-06-17w2021-06-17yBK  c2503d2503