01129cam a22002654a 4500 ocm52030797 OCoLC ta 210519s2003 nyua b 001 0 eng 0743222091 9780743222099 (OCoLC)52030797 HM101 .R61 2003 Rogers, Everett M. Diffusion of innovations / Everett M. Rogers. 5th ed. New York : Free Press, 2003. xxi, 551 p. : ill. Includes bibliographical references and indexes. 1. Elements of diffusion -- 2. History of diffusion research -- 3. Contributions and criticisms of diffusion research -- 4. The generation of innovations -- 5. The innovation-decision process -- 6. Attributes of innovations and their rate of adoption -- 7. Innovativeness and adopter categories -- 8. Diffusion networks -- 9. The change agent -- 10. Innovation in organizations -- 11. Consequences of innovations. Social change. Technological innovations. Technology Social aspects. lcc BK 0 0 0 0 PNLIB PNLIB GEN 2021-06-17 HM101 .R61 2003 PNLIB21062542 2021-06-17 2021-06-17 BK 2729 2729