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  <titleInfo>
    <nonSort>The </nonSort>
    <title>lean startup</title>
    <subTitle>how today's entrepreneurs use continuous innovation to create radically successful businesses</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ries, Eric</namePart>
    <namePart type="date">1978-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Crown Business</publisher>
    <dateIssued>c2011</dateIssued>
    <dateIssued encoding="marc">2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>320 p.</extent>
  </physicalDescription>
  <tableOfContents>Part 1. Vision -- 1. Start -- 2. Define -- 3. Learn -- 4. Experiment -- Part 2. Steer -- 5. Leap -- 6. Test -- 7. Measure -- 8. Pivot (or Persevere) -- Part 3. Accelerate -- 9. Batch -- 10. Grow -- 11. Adapt -- 12. Innovate -- 13. Epilogue : Waste Not -- 14. Join the Movement.</tableOfContents>
  <note type="statement of responsibility">Eric Ries.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic>New business enterprises</topic>
  </subject>
  <subject>
    <topic>Consumers' preferences</topic>
  </subject>
  <subject>
    <topic>Organizational effectiveness</topic>
  </subject>
  <classification authority="lcc">HD62.5 .R545 2011</classification>
  <identifier type="isbn">9780307887894 (hbk.)</identifier>
  <identifier type="isbn">0307887898 (hbk.)</identifier>
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    <recordCreationDate encoding="marc">120717</recordCreationDate>
    <recordIdentifier>597404</recordIdentifier>
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