how the best nonprofits launch, scale up, and make a difference Janus, Kathleen Kelly. creator text bibliography nyu New York, NY Da Capo Lifelong 2018 1st ed. monographic eng

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xiv, 252 p. : ill. Presents five key strategies responsible for the breakout growth of the most successful social startups: testing ideas, measuring impact, funding experimentation, leading collaboratively, and telling compelling stories. Part 1. Testing ideas. The discovery phase -- Engaging all stakeholders -- Reframing failure as learning -- Part 2. Measuring impact. Crafting a compelling theory of change -- Maximizing use of data -- Making your data tell a story -- Part 3. Funding experimentation. Laying the foundation to experiment with earned income -- Testing earned income strategies -- Optimizing fundraising efforts -- Part 4. Leading collaboratively. Cultivating collective leadership -- Bringing in senior leadership early -- Building an active board -- Part 5. Telling compelling stories. Creating a compelling narrative -- Conclusion. Kathleen Kelly Janus. Includes bibliographical references and index. Nonprofit organizations Management Social entrepreneurship Business enterprises HD62.6 .J366 2018 9780738219905 0738219908 210519 ocn986953138