mastering the new marketing mindset for tomorrow's consumers Rajamannar, Raja 1961- creator text bibliography pau Moosic, Pennsylvania] HarperCollins Leadership, an imprint of HarperCollins c2021 2021 monographic eng

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xix, 220 p. : ill. "As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard-one of the world's most recognizable and decorated brands-Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful." -- Amazon.com. The chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level. Marketing's journey: From antiquity to algorithms -- The fifth paradigm -- Reset the mission of marketing -- The data dilemma -- AI: The ultimate propellant of quantum marketing -- Technology's big bang -- Unblocking the blockchains -- The sciences behind marketing -- All the senses -- Loyalty transformed -- Advertising (as we know it) is dead! -- We are not consumers, we are people -- Marketing to businesses and machines -- Power in partnerships -- Purpose as an imperative -- Ethics and brand karma -- Marketing through crisis -- The quantum CMO. Raja Rajamannar. Includes bibliographical references (pages 201-210) and index. Marketing Branding (Marketing) HF5415 .R33 2021 9781400223954 1400223954 oc2021000613 210524 on1237563320