02465cam a2200289Ii 4500001001300000003000600013007000300019008004100022010001700063020001800080020001500098035002200113050002200135100003100157245010600188260009500294300002400389504006700413505055700480520071301037520025101750650001502001650002502016942001202041952010702053999001502160on1237563320OCoLCta210524s2021    paua     b    001 0 eng d  aoc2021000613  a9781400223954  a1400223954  a(OCoLC)1237563320  aHF5415b.R33 20211 aRajamannar, Raja, d1961- 10aQuantum marketing :bmastering the new marketing mindset for tomorrow's consumers /cRaja Rajamannar.  a[Moosic, Pennsylvania] : bHarperCollins Leadership, an imprint of HarperCollins, cc2021.  axix, 220 p. :bill.  aIncludes bibliographical references (pages 201-210) and index.0 aMarketing's journey: From antiquity to algorithms -- The fifth paradigm -- Reset the mission of marketing -- The data dilemma -- AI: The ultimate propellant of quantum marketing -- Technology's big bang -- Unblocking the blockchains -- The sciences behind marketing -- All the senses -- Loyalty transformed -- Advertising (as we know it) is dead! -- We are not consumers, we are people -- Marketing to businesses and machines -- Power in partnerships -- Purpose as an imperative -- Ethics and brand karma -- Marketing through crisis -- The quantum CMO.  a"As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.  As Chief Marketing Officer of Mastercard-one of the world's most recognizable and decorated brands-Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful." -- Amazon.com.  aThe chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level. 4aMarketing. 4aBranding (Marketing)  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oHF5415 .R33 2021pPNLIB21062717r2021-06-17w2021-06-17yBK  c2904d2904