The
business model navigator
the strategies behind the most successful companies
Gassmann, Oliver
1967-
creator
Frankenberger, Karolin.
Choudury, Michaela.
text
bibliography
nyu
Harlow, England
Pearson
2020
2nd ed.
monographic
eng
xx, 404 p. : ill.
The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner.
Oliver Gassmann, Karolin Frankenberger, Michaela Choudury.
Includes bibliographical references and index.
Business planning
New business enterprises
Entrepreneurship
HD30.28 .G38 2020
The business model navigator
Gassmann, Oliver,
New York : Pearson, 2020.
2.
(DLC) 2020021977
9781292327129 (paperback)
129232712X
2020021976
DLC
200528
on1156424924
eng