01698cam a22003378i 4500001001300000003000600013007000300019008004100022010001700063020003000080020001500110035002200125040004900147050002300196100002900219245015000248250001200398260004000410300002300450504005100473520044000524650002300964650003000987650002201017700002801039700002401067776013401091942001201225952010801237999001501345on1156424924OCoLCta200528s2020    nyu      b    001 0 eng    a  2020021976  a9781292327129 (paperback)  a129232712X  a(OCoLC)1156424924  aDLCbengerdacDLCdOCLCOdOCLCFdNLHHGdGRG  aHD30.28b.G38 20201 aGassmann, Oliver,d1967-14aThe business model navigator :bthe strategies behind the most successful companies /cOliver Gassmann, Karolin Frankenberger, Michaela Choudury.  a2nd ed.  aHarlow, England :bPearson, c2020.  axx, 404 p. :bill.  aIncludes bibliographical references and index.  aThe method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner. 4aBusiness planning. 4aNew business enterprises. 4aEntrepreneurship.1 aFrankenberger, Karolin.1 aChoudury, Michaela.08iOnline version:aGassmann, Oliver,tThe business model navigatorb2.dNew York : Pearson, 2020.z9781292327136w(DLC)  2020021977  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oHD30.28 .G38 2020pPNLIB21062721r2021-06-17w2021-06-17yBK  c2908d2908