01093cam a2200241Ii 4500 on1224020144 OCoLC ta 210531s2021 caua 001 0 eng d 9781642011340 (pbk.) 1642011347 (pbk.) (OCoLC)1224020144 HF5415.1255 .F35 2021 Falls, Jason. Winfluence : reframing influencer marketing to ignite your brand / Jason Falls. Irvine, Calif. : Entrepreneur Press, c2021. xxv, 238 p. : ill. Includes index. "Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal--to influence--rather than the channel--the influencers."--Back cover. Branding (Marketing) Social influence. lcc BK 0 0 0 0 PNLIB PNLIB GEN 2021-06-17 HF5415.1255 .F35 2021 PNLIB21062723 2021-06-17 2021-06-17 BK 2910 2910