01217cam a2200253Ii 4500001001300000003000600013007000300019008004100022020002500063020002200088035002200110050002700132100001800159245008600177260005000263300002400313500002000337520042000357650002500777650002200802942001200824952011200836999001500948on1224020144OCoLCta210531s2021    caua          001 0 eng d  a9781642011340 (pbk.)  a1642011347 (pbk.)  a(OCoLC)1224020144  aHF5415.1255b.F35 20211 aFalls, Jason.10aWinfluence :breframing influencer marketing to ignite your brand /cJason Falls.  aIrvine, Calif. :bEntrepreneur Press,cc2021.  axxv, 238 p. :bill.  aIncludes index.  a"Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal--to influence--rather than the channel--the influencers."--Back cover. 4aBranding (Marketing) 4aSocial influence.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oHF5415.1255 .F35 2021pPNLIB21062723r2021-06-17w2021-06-17yBK  c2910d2910