managing the digital firm Laudon, Kenneth C. 1944- creator Laudon, Jane P. (Jane Price) text bibliography enk Harlow, U.K Pearson Education c2020 2020 16th ed., global ed. monographic eng

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652 p. : col. ill. "Management information systems: managing the digital firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new video cases, and a new career opportunities section building practical job-seeking skills." -- Provided by publisher. Part one: Organizations, management and the networked enterprise -- Part two: Information technology infrastructure -- Part three: Key system applications for the digital age -- Part four: Building and managing systems. Kenneth C. Laudon, Jane P. Laudon. Includes bibliographical references and index. Management information systems T58.6 .L38 2020 9781292296562 (paperback) 1292296569 (paperback) Z5F 191120 on1128058940 eng