Krasniak, Michelle. creator Zimmerman, Jan. Ng, Deborah. text nju Hoboken, N.J John Wiley & Sons, Inc. c2021 2021 5th ed. monographic eng

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xxi, 760 p. : ill. Get social with the bestselling social media marketing book. No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. The Social Media Mix -- Cybersocial Tools -- Content Marketing -- Twitter -- Facebook -- Linkedin -- Getting Visual -- Other Social media Marketing Sites -- Measuring Results and building on Success. by Michelle Krasniak, Jan Zimmerman, and Deborah Ng. Includes index. "9 books inside... The social media mix ; Cybersocial tools ; Content marketing ; Twitter ; Facebook ; Linkedin ; Instagram and Pinterest ; Other social media marketing sites ; Measuring results and building on success" -- Back cover. Social media Marketing Social marketing Internet marketing Online social networks HF5414 .Z56 2021 9781119696872 (pbk.) 1119696879 (pbk.) 2021931633 210602 on1242953167