02709cam a2200409 i 4500001001300000003000600013007000300019008004100022020002500063020002200088020002500110020002200135035002200157050002100179100002500200245009400225246007500319260005100394300003700445490002800482504005100510505026900561520104300830611003501873650002701908650002501935650002601960650002701986650002402013650002502037650003002062650004502092830002902137942001202166952010602178999001502284on1193594931OCoLCta210615s2021    ilua     b   s001 0deng    a9780252085727 (pbk.)  a0252085728 (pbk.)  a9780252043734 (hbk.)  a0252043731 (hbk.)  a(OCoLC)1193594931  aGV742b.M33 20211 aMcClearen, Jennifer.10aFighting visibility :bsports media and female athletes in the UFC /cJennifer McClearen.1 aSports media and female athletes in the Ultimate Fighting Championship  aUrbana :bUniversity of Illinois Press,c2021.  axii, 211 p. :bill. (some col.) 1 aStudies in sports media  aIncludes bibliographical references and index.0 aIntroduction: Visibility and difference in the UFC -- Developing a millennial sports media brand -- Affect and the Rousey effect -- Gendering the American Dream -- The labor of visibility on social media -- The fight for labor equity -- Coda: On love and violence.  a"Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference-whether gender, racial, ethnic, or sexual-to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand-and the ways women paid the price for success"--24aUFC (Mixed martial arts event) 4aMass media and sports. 4aWomen in mass media. 4aMass media and women. 4aWomen martial artists. 4aMixed martial arts. 4aFeminism and sports. 4aDiscrimination in sports. 4aWomen in popular culture y20th century. 0aStudies in sports media.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oGV742 .M33 2021pPNLIB21062944r2021-06-17w2021-06-17yBK  c3131d3131