how Gen Z will change the future of business-and what to do about it Dorsey, Jason R. (Jason Ryan) creator Villa, Denise. text bibliography nyu New York, N.Y Harper Business c2020 2020 1st ed. monographic eng

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274 p. : ill. "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"-- Gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. But Dorsey and Villa show that today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is the comprehensive survival guide on how leaders must understand and embrace Generation Z. -- adapted from jacket Introduction: Gen Z is here -- The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending -- Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness -- How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential -- Looking ahead: The disruptive 10 -- Conclusion: Gen Z is just getting started. adult Jason Dorsey and Denise Villa, PhD. Includes bibliographical references and index. Young consumers Generation Z Organizational change Intergenerational relations Economic aspects HF5415.332.Y66 D67 2020 9780062970299 (hardcover) 0062970291 (hardcover) 2020004002 210218 on1122800549