02041cam a2200301Mi 4500001001300000003000600013007000300019008004100022020002500063020002200088020002400110020002100134035002200155050002600177100002500203245007200228260003400300300003100334504005100365520108400416610002901500650001701529650001601546650004101562942001201603952011101615999001301726on1198554423OCoLCta201216s2020    enka   e      001 0 eng    a9781529386165 (pbk.)  a1529386160 (pbk.)  a9781631496103 (hbk)  a1631496107 (hbk)  a(OCoLC)1198554423  aQA76.9.D343bL47 20201 aLepore, Jill,d1966-10aIf then :bhow one data company invented the future /cJill Lepore.  aLondon :bJohn Murray,c2020.  axii, 415 p. :bill., port.  aIncludes bibliographical references and index.  aThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.24aSimulmatics Corporation. 4aData mining. 4aAlgorithms. 4aTechnologyxSocial aspectsxHistory.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oQA76.9.D343 L47 2020pPNLIB21060135r2021-06-17w2021-06-17yBK  c321d321