01693cam a22002898i 4500 on1233300023 OCoLC ta 210611s2021 ohua b 001 0 eng d 9780357512364 (pbk.) 0357512367 (OCoLC)1233300023 HD30.28 .P41715 2021 Peng, Mike W., 1968- Global strategy / Mike Peng. 5th ed. Boston, MA : Cengage, [2021] xx, 460 p. : ill. Previous edition: Boston: Cengage Learning, 2016. Includes bibliographical references and index. The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views - the traditional industry-based and resource-based views as well as the emerging institution-based view - form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action. Strategic planning. International business enterprises Management. Business planning. Globalization. lcc BK 0 0 0 0 PNLIB PNLIB GEN 2021-06-17 HD30.28 .P41715 2021 PNLIB21063033 2021-06-17 2021-06-17 BK 3220 3220