01817cam a22003018i 4500001001300000003000600013007000300019008004100022020002500063020001500088035002200103050002700125100002800152245003400180250001200214260003500226300002300261500005400284504005100338520086900389650002401258650005201282650002301334650001901357942001201376952011201388999001501500on1233300023OCoLCta210611s2021    ohua     b    001 0 eng d  a9780357512364 (pbk.)  a0357512367  a(OCoLC)1233300023  aHD30.28 b.P41715 20211 aPeng, Mike W., d1968- 10aGlobal strategy /cMike Peng.  a5th ed.  aBoston, MA :bCengage,c[2021]  axx, 460 p. :bill.  aPrevious edition: Boston: Cengage Learning, 2016.  aIncludes bibliographical references and index.  aThe world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views - the traditional industry-based and resource-based views as well as the emerging institution-based view - form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action. 4aStrategic planning. 4aInternational business enterprisesxManagement. 4aBusiness planning. 4aGlobalization.  2lcccBK  00104070aPNLIBbPNLIBcGENd2021-06-17oHD30.28  .P41715 2021pPNLIB21063033r2021-06-17w2021-06-17yBK  c3220d3220