The the fight for a human future at the new frontier of power Zuboff, Shoshana 1951- creator text bibliography enk London Profile Books 2019 monographic eng

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viii, 691 p. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Home or exile in the digital future -- August 9,2011 :setting the stage for surveillance capitalism -- The discovery of behavioral surplus -- The moat around the castle -- The elaboration of surveillance capitalism :kidnap,corner,complete -- Hijacked :the division of learning in society -- The reality business -- Rendition :from experience to data -- Rendition from the depths -- Make them dance -- The right to the future tense -- Two species of power -- Big other and the rise of instrumentarian power -- A Uptopia of certainty -- The intrumentarian collective -- Of life in the hive -- The right to sanctuary -- A coup from above. Shoshana Zuboff. Includes bibliographical references and index. Consumer behavior Data processing Consumer profiling Data processing Information technology Social aspects Information technology Economic aspects Behavior modification Economic aspects Big data Economic aspects HF5415.32 .Z83 2019 9781781256855 (paperback) 1781256853 (paperback) 9781781256848 (hardback) 1781256845 (hardback) 200716 on1108707112