Cragg, Liza. Davies, Maggie (Executive director) Macdowall, Wendy. text bibliography enk Maidenhead, Berkshire, England Open University Press, McGraw-Hill Education 2013 2nd ed. monographic eng

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xv, 166 p. : ill. Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses. The history of health promotion -- Social construction of health and health promotion -- What drives health promotion? -- Political and ethical considerations -- Using theory to guide change at the individual level -- The determinants of health -- Theorizing inequalities in health -- The rose hypothesis : advantages of whole population over targeted approaches -- Health communication. edited by Liza Cragg, Maggie Davies, and Wendy Macdowall. Includes bibliographical references and index. Health promotion WA590 .H436 2013 9780335263202 0335263208 210326 ocn855703471