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1. Books
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan. by
Edition: 5th ed., Global ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2020
Availability: Items available for loan: Punsarn Library (1)Call number: HD69.B7 K45 2020.

2. Books
Brand elevation : lessons in ueber-branding / Wolfgang Schaefer and JP Kuehlwein. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2021
Availability: Items available for loan: Punsarn Library (1)Call number: HF5415.1255 .S33 2021.

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