000			01959cam a2200253 i 4500
001			on1154814293
003			OCoLC
007			ta
008			200209s2020 njua b 001 0 eng
010			_a 2020019496
020			_a9781119680222 (paperback)
020			_a1119680220 (paperback)
035			_a(OCoLC)1154814293
050			_aP93.5 _b.B35 2020
100	1		_aBalliett, Amy.
245	1	0	_aKiller visual strategies : _bengage any audience, improve comprehension, and get amazing results using visual communication / _cAmy Balliett.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2020.
300			_ax, 229 p. : _bcol. ill.
504			_aIncludes bibliographical references and index.
505	0		_aEnvironmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1: always think about con-text -- Rule 2: small visual cues have a large impact -- Rule 3: there's no gold at the end of that rainbow -- Rule 4: good visual strategists ask "WTF?!" -- Rule 5: avoid the stigma of stock -- Rule 6: stand out at the cocktail party -- Rule 7: use proper data viz throughout -- Rule 8: commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team.
520			_a"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"--
650		4	_aVisual communication.
942			_2lcc _cBK
999			_c1060 _d1060