000			02346cam a2200277Ii 4500
001			on1237563320
003			OCoLC
007			ta
008			210524s2021 paua b 001 0 eng d
010			_aoc2021000613
020			_a9781400223954
020			_a1400223954
035			_a(OCoLC)1237563320
050			_aHF5415 _b.R33 2021
100	1		_aRajamannar, Raja, _d1961-
245	1	0	_aQuantum marketing : _bmastering the new marketing mindset for tomorrow's consumers / _cRaja Rajamannar.
260			_a[Moosic, Pennsylvania] : _bHarperCollins Leadership, an imprint of HarperCollins, _cc2021.
300			_axix, 220 p. : _bill.
504			_aIncludes bibliographical references (pages 201-210) and index.
505	0		_aMarketing's journey: From antiquity to algorithms -- The fifth paradigm -- Reset the mission of marketing -- The data dilemma -- AI: The ultimate propellant of quantum marketing -- Technology's big bang -- Unblocking the blockchains -- The sciences behind marketing -- All the senses -- Loyalty transformed -- Advertising (as we know it) is dead! -- We are not consumers, we are people -- Marketing to businesses and machines -- Power in partnerships -- Purpose as an imperative -- Ethics and brand karma -- Marketing through crisis -- The quantum CMO.
520			_a"As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard-one of the world's most recognizable and decorated brands-Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful." -- Amazon.com.
520			_aThe chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level.
650		4	_aMarketing.
650		4	_aBranding (Marketing)
942			_2lcc _cBK
999			_c2904 _d2904