000 01878cam a2200265Ii 4500
001 on1015318212
003 OCoLC
007 ta
008 210228s2018 enka b 001 0 eng d
020 _a9781292215488
020 _a1292215488
035 _a(OCoLC)1015318212
050 _aHD30.28
_b.W4924 2018
245 0 0 _aStrategic management and business policy :
_bglobalization, innovation, and sustainability /
_cThomas L. Wheelen ... [et al.].
250 _a15th ed., global ed.
260 _aHarlow, UK :
_bPearson,
_cc2018.
300 _a404 p., various pages of cases, glossary and index :
_bcol. ill.
504 _aIncludes bibliographical references and index.
505 0 _aPart One: Introduction to strategic management and business policy -- Part Two: Scanning the environment -- Part Three: Strategy formulation -- Part Four: Strategy implementation and control -- Part Five: Introduction to case analysis -- Part Six: Cases in strategic management.
520 _aPicking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
650 4 _aStrategic planning
_xCase studies.
650 4 _aStrategic planning.
700 1 _aWheelen, Thomas L.
942 _2lcc
_cBK
999 _c343
_d343